TowerFour Blog

Everybody knows that web site promotion is vital for success. Here are some simple ways to get started with promoting your website.

Take advantage of SEO, keywords and meta-tags
A good ranking on search engines will increase your traffic. When a reliable search engine like Google returns 60,000 listings to someone searching for your type of product, you don’t want to be lost in the bottom. You want to be as close as possible to the first page of search results, if not the top 3. Use relevant keywords and meta tags to get the click and to get ahead.

Tower Four Solutions can help you amplify and leverage your online footprint. Call or email now to get started on how you can enhance your online marketing activities to drive revenue to your bottom line.

Build inward bound links
Link building strategies, like link building campaigns or link swapping, are sometimes doubtful. However there are other alternatives. You can offer back links to other web sites for free, so they may want to return the favor. When you visit a web site that you’ve enjoyed a lot, write a review about it.  Allow other web sites to use your discussion board.  Offer people free consulting via e-mail if, in exchange, they make a link to your site.

Write a news release, newsletter
Press release writing is a great way to promote your website. Press releases are cheap, and they can be sent in both electronic and traditional media, as an email or “snail mail”. Prepare press releases when you launch your site, make important changes, or hold a special activity on your site. So you can generate traffic through press coverage.

Try to use viral marketing
Wikipedia explains Viral marketing:  The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Try to use viral marketing and get some attention to your site.

Promote your site on newsgroups, chat lines, and e-mail discussion lists
Discussion groups can be a good way to promote your site but you have to be very careful. Just try to answer questions and be involved in the discussion. Do not make your website’s promotion obvious. This will just make your “future” visitors angry and drive traffic away from you. Just leave “the promotion” part to other people. When you act trustworthy and honestly, people will spread the word about your website.

Tip: Don’t spam your prospects! If you want to grow your business by building relationships with repeat buyers, spam is not for you. It will just ruin your all efforts and brings nothing.

Have you had success with any of these techniques before? Have you done something else that’s helped make you successful? Share your experiences in the comments with us at info@towerfour.com

This newsletter outlines a few fundraising tips that nonprofits can use:

• Engage actively with previous supporters
• Identify brand new prospects
• Convert your prospects to donors
• Raise more money without an increase in your budget

Tip #1

Let your supporters know about your presence on Facebook and LinkedIn. In addition to finding supporters through social media, they can also connect with the nonprofit through these channels with blurbs on direct mail pieces, emails and the organization’s website.

Tip #2

Respond to feedback from social networking sites. Once you respond take time and share it with supporters who are likely keeping up with the organization through direct mail or email. The nature of social networking is that it allows users to provide rapid feedback and you can use this feedback as testimonials in your direct mail pieces or emails.

Tip #3

Integrate your brand and campaign across all channels. Many organizations feel that their online marketing has to feature a new or different “brand” than the rest of their branded look and feel. We think this increases confusion for the audience, instead leverage your organization’s branded power with your campaign.

Tip #4

Consider using a popular trend on Twitter. Tag posts with a hash tag (#), plus a keyword, this method will help readers identify the post and would make it easy to find when conducting searches. One of the most popular tags is #charitytuesday. This tag is used on Tuesdays and it alerts followers about upcoming a fundraising campaign that would heighten their interest and let them know you need their assistance in raising awareness. This is a great opportunity during a campaign to encourage matching gifts and referrals.

Tower Four Solutions can help you identify and implement profitable online marketing strategies that can substantially amplify your fundraising techniques.